As journalists are banned, mention of competition is throttled, and employees are threatened and fired, it feels incumbent upon anyone with even a sliver of a platform to comment upon the social media upheaval of the year; Elon Musk’s tyrannical takeover of Twitter.
The South African greed monger has been stalking the social media giant since April, at first being refuted and throwing a hissy fit. But eventually, as is usual in the upper echelons of Corporation, money has the final say, and for a wooping 44 billion USD, Twitter finally caved this October.
“The bird is freed”, he world’s richest man proudly announced. Which exact bird he referred to is unclear. It certainly wasn’t the employees left at the company, who were either fired or subjected to the mother of all ordered overtime. And it certainly weren’t the general users, with mentions of competitors being muted and journalists being banned. The only bird apparently freed in Musk’s aviary seems to have been the vulture Trump, unshackled again and just as unhinged as before his time-out, sparing not a moment to broadcast the release of Trump-centric trading card NFTs as Christmas gifts.
As with most powerful men promoting freedoms to gain public support, their cherished freedoms seems an exclusive privilege, offered only at the benevolence of the overlord.
But people forget that Twitter, and its ilk, was never about freedoms. Social media isn’t a public service or a public right. Twitter, for all its past benefits and ills, has always been a private company, bent on making money from human-to-human interaction. No matter how often the PR departments of Facebook or Twitter or TikTok speak of “connecting human beings”, the only connection these companies have ever cared about is their connection to your wallet. Or better yet, a connection to the bigger wallets of those that want to understand how and why you do your connecting.
Social media has become as a revolutionary step in communication technology as the telephone or printing press. But despite its public influence and presence, social media isn’t a public service. It is a public leech. From the start, its intentions have been to bleed people dry. Through subscriptions, advertisements, or a source of data to sell to whomever wants to manipulate the public the most. If people want a public good, a place designed not to bleed people but to connect them, they should search out platforms that aren’t run by Machiavellian shit-stirrers or robotic facsimiles, but are open-sourced and free from capitalist agendas.
Twitter hasn’t fundamentally changed under Musk’s regime. It is what it always was; a platform where its users are the product. To expect Twitter to be otherwise, pre- or post-Musk, is naïve to say the least.
The only difference between now and then is that Musk is worse at hiding Twitter’s true nature.
/Sebastian Lindberg 19/12-2022